LegitScript
Establishing Brand Integrity
TECHNOLOGY INNOVATION
The challenge
In a rapidly evolving digital landscape, building and maintaining trust matters more than ever, requiring adaptability and vigilance. To help companies safeguard their reputations, LegitScript recognized the need to cement its status as a leading authority in digital compliance and a valued partner to businesses aiming to reinforce legitimacy while combating illicit online activities.
What we noticed
In a landscape of doom and gloom brands, LegitScript stands for the potential of the internet to be a force for good. Their innovative blend of big data and human expertise emerged as a compelling option to consider. Unlike competitors offering blunt algorithmic solutions, LegitScript’s nuanced approach and human touch combine to create a personalized — and effective — way of shining a light on evil-doers.
3/Thirds facilitated brand workshops with LegitScript’s key stakeholders, guiding them through branding archetypes, conducting a competitive landscape audit, and engaging them in various brand-defining exercises. This collaborative effort captured the intrinsic qualities of LegitScript’s brand strength, emphasizing its potential to harness the internet for good.
What we delivered
Branding Workshop • Competitive Analysis • Landscape Audit • Brand Framework • Persona Creation • Messaging • Brand Guidelines
Impact
The newly forged brand personality, framework, and guidelines equipped LegitScript with cohesive tools to align their storytelling and business ethos effectively. With a brand personality expressed as “Protectors at Heart,” 3/Thirds helped LegitScript see who they were in contrast to their competition and how to ensure that their messages would resonate with authenticity and trust in the digital marketplace. LegitScript now stands firmly as a leader in ethical verification, offering clients a powerful ally in navigating the complexities of online commerce.